![]() Tell readers in plain words what they’ll take away from the book.Present the question / challenge / problem.Therefore, the most effective blurbs will: Nonfiction books should promise to teach the audience something valuable. That’s why the blurbs for nonfiction and fiction books are based on two separate formulas. Write it with the reader’s desires in mind. But the real secret to a great blurb is to know your audience. Therefore, your first instinct is probably to make it dazzling. Here’s what a back blurb is: a description of your book that acts as your 10-second elevator pitch when readers pick it up. Check out our guide to writing a book description for more information! Book Description: This generally means the copy on your online book sales page.We discuss this in another section of this post. Testimonial “Blurb”: That’s a bunch of short stand-up quotes from a testimonial or review.Synopsis: This is a four-page document that summarizes the entire narrative arc of your book for an agent or publisher.Once you’ve successfully enticed them, their eyes will drift to the next bit of copy: the blurb. “A great modern classic and the prelude to Lord of the Rings.” – The HobbitĪs you can see from these examples, a great tagline doesn’t need to summarize the whole novel. “Even in the future, the story begins with Once Upon a Time…” – Cinder “May the odds be ever in your favor.” – The Hunger Games ![]() So strike them with the tagline right at the top of the back. You’ve got three seconds to grab a reader’s attention from the moment they flip it over. These are the four most common ingredients that the back of a book cover uses, and we’ll run you through each of them. In general, the back cover design is composed of the following parts: What exactly should be on the back of a book cover? Part 1: How to WRITE the back of a book cover ![]() Then Part 2 contains tips from our top designers on the best ways to design an aesthetically beautiful jacket.īut we’ll start by turning to the essentials. Part 1 will address the first point: creating great copy for the back of your book cover. To fully cover both points, we’ve split this post into two sections. Some strong aesthetic style - a sign of professionalism and finesse.Convincing copy that makes the reader impatient to find out what’s inside.The back cover is there to finish the job.ĭone properly, the back cover will motivate the reader to open up and start reading. But the job’s not done! At best, they’re only vaguely intrigued at this point. ![]() When readers browse the bookshelves, it’s the front cover (or spine) that gets them to pick it up. To understand what makes a back cover tick, let’s expose its partner-in-crime: the front cover. In this post, we’ll show you how to make that time count so that a reader ends up deciding in your favor. What’s more, they’ll spend only 10 seconds doing it. Almost everyone reads the blurb before they decide whether to purchase. Then there’s the biggest myth of all: nobody pays attention to the back of a book.
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